Skyline | Skyline
City View Skyline is a vibrant street cafe located in the beating heart of Jerusalem.
Project Overview
Cityview Skyline is a vibrant street coffee shop located in the bustling heart of Jerusalem. Unlike traditional sit-down cafes, this brand is designed for the fast-paced urban lifestyle, focusing on delivering high-quality coffee under the "Grab-and-Go" system. The project aimed to create a bold visual identity that stands out on the street, serving as the perfect companion for locals and tourists as they enjoy the city skyline.
The Concept: Urban Fuel
The core concept revolves around "Energy and Motion". Since the business model relies on takeaway orders, the brand interaction is brief but needs to be impactful. We wanted the visual identity to capture the essence of "holding the city skyline in your hand" — represented by the coffee cup itself — turning a routine coffee break into a moment of connection with Jerusalem.
Visual Identity and Packaging
The design strategy prioritized the packaging experience.
The Logo: A simple, modern (Minimal) symbol designed to look iconic on curved paper cups or cup sleeves.
Color Palette: High-contrast colors were chosen to attract attention on the street, blending the warmth of roasted coffee beans with cool urban tones.
Typography: Bold, easy-to-read lines (Sans-serif) expressing speed and modernity, ensuring the menu is easily readable from a distance.
Project Overview
Cityview Skyline is a vibrant street coffee shop located in the bustling heart of Jerusalem. Unlike traditional sit-down cafes, this brand is designed for the fast-paced urban lifestyle, focusing on high-quality "grab-and-go" coffee. The project aimed to create a bold brand identity that stands out on the street, serving as the perfect companion for locals and tourists enjoying the city's views.
The Concept: Urban Fuel
The core concept revolves around "Energy & Motion." Since the business model is based on takeaway, the brand interaction is brief but needs to be impactful. We wanted the visual identity to capture the essence of holding the city skyline in your hand—represented by the coffee cup itself—turning a routine coffee break into a moment of connection with Jerusalem.
Visual Identity & Packaging
The design strategy prioritized Packaging Experience.
The Logo: A minimal, modern emblem designed to look iconic on a curved paper cup or a sleeve.
Color Palette: High-contrast colors were chosen to catch the eye on the street, blending the warmth of roasted beans with cool urban tones.
Typography: Bold and legible sans-serif fonts that communicate speed and modernity, ensuring menu readability from a distance.
Outcome
Cityview Skyline successfully established itself as a go-to spot for premium street coffee. The branding creates a "walking advertisement" effect; every customer carrying a cup becomes an ambassador for the brand, weaving the visual identity into the daily fabric of Jerusalem's streets.
Outcome
Cityview Skyline successfully established itself as a go-to spot for premium street coffee. The branding creates a "walking advertisement" effect; every customer carrying a cup becomes an ambassador for the brand, weaving the visual identity into the daily fabric of Jerusalem's streets.
